I’m Maxime Sigouin, founder of Mavy Wellness. We help adults over 50 lose fat, build lean muscle and stay strong and independent on a whole-food plant-based diet.
I started Mavy Wellness in 2020 while my late partner was battling breast cancer. I was deeply in debt and needed to provide for her. Since then, my team and I have helped over 1,200 people transform their bodies and their relationship with food and fitness, including members in their 60s, 70s and 80s. I wrote a book called Forever Fit, I host the weekly Forever Fit Podcast, and I take the first 7 days of every month completely offline.
Here you’ll find:
Clear answers to the questions we hear most: protein after 50, losing fat without losing muscle, strength training at any age
Every Forever Fit Podcast episode, with notes and member success stories
What I’m learning about simplicity, presence and building a life you don’t want to escape from
If you want to work on your body composition but coaching isn’t the right fit right now, you’re in the right place. Want a plan? Join our free live masterclass at mavywellness.com/live.
Subscribe for free, or become a paid member to go deeper.
Subscribe to get full access to the newsletter and publication archives.


