Good morning and happy Saturday :)
I hope you had a fantastic week. I loved hearing your feedback from last week’s newsletter and answering the questions you submitted.
In case you missed it, we have a brand-new weekly newsletter structure. Moving forward, I am dedicated to answering the exact questions you ask in the previous week’s edition.
If you want your questions answered in next week’s segment, simply reply to this email with your question or leave a comment below on Substack.
I decided to switch up the structure so that I can best support you with whatever you actually need right now in your transformation, versus me just writing about what I think you need. I’m fully willing to film videos demonstrating exercises, break down complex topics, or write out deeply detailed responses depending on what your question requires.
The Honest Truth About This Week
So here is the honest truth: no one submitted questions from last week’s newsletter.
It seems that I have taught you all a little too well 😉 It looks like you already know everything you need to know to improve your body composition, structure your workouts, and manipulate your nutrition to achieve true body recomposition on a whole-food plant-based lifestyle.
Apparently, there’s nothing left for me to teach. It only took six years and four months of posting thousands of pieces of content online to achieve this incredible feat 😉
In all seriousness, I understand that this is a completely new format, and it will take some time to pick up. If you are a regular reader of this newsletter and you’re genuinely stuck on something, I invite you to share your hurdles.
Don’t worry, I will happily blur out your name or just use your initials so your privacy is completely protected. This format only works if you ask the questions.
I can think of a million topics to write about, but the truth is, some of you reading this are struggling with very specific roadblocks right now. Having a direct answer, a proven system, or a tailored strategy is incredibly valuable. I am dedicating one to two hours of my week to writing these newsletters to serve you for absolutely free, so please take full advantage of it. You can do so by replying directly to this email or commenting under the post on Substack.
A Massive Announcement Three Years in the Making
Now, enough teasing. Since we don’t have user questions today, I want to share something that has been in the works for over three years. I am incredibly excited to finally release it on July 21st.
For years, I wanted to build an educational platform that would extract the knowledge from my head and place it into a perfectly structured format. To an extent, my book was a version of that, but I had far more to share than what could fit on those pages without making a 2,000-page textbook. I wanted the book to remain a beginner-friendly stepping stone.
As many of you know, since I lost my lead partner to breast cancer, I created a lifelong mission for myself: to serve 10,000 people by 2033 and one million people by 2050. I want to help people get lean, thrive, and drastically reduce their risk of dealing with chronic illnesses using the power of whole-food plant-based nutrition.
I needed another medium to scale this impact. A structured course is a format I am incredibly comfortable with because I love recording videos, sharing stories, and using analogies to simplify the transformation process.
Because of that, I created the first-ever Forever Fit Course.
What You Will Master Inside
As a quick disclaimer, this course is designed specifically for beginners to intermediates. If you are already at an advanced stage in your fitness, I recommend applying directly for our one-on-one coaching program through Mavy Wellness instead.
This course is for those who want to master the absolute fundamentals:
How to build your own customized workout program
The exact training structures you need to follow
How to determine your ideal sets, reps, and rest periods
When to progress your movements and change your routines
How to target different types of muscle fibers for optimal toning
How to utilize the process of supercompensation for faster results
How to master recovery and protect your joints
How to manipulate your whole-food plant-based nutrition to completely shift your body composition
The Founding Members Circle
In addition to the core curriculum, the course comes with an exclusive community featuring two weekly live trainings: one hosted by myself and one hosted by Ivy. These take place every single week, except for the first week of the month when Ivy and I go on our regular digital detox.
I have also built a beta version of the Forever Fit App to help you build your own workout programs and meal plans along the way, complete with progress tracking and a monthly check-in form built right into the software. You will have direct access to Ivy and me inside this private community.
We are officially launching on July 21st, and we are opening the doors to only 20 founding members at first.
Because I want to gather your real feedback to make this even more world-class, these first 20 people will receive a steep savings of 50%, and your investment rate will be locked in for life.
As a founding member, you will help shape the future of the platform by telling us what modules to add and what topics to cover next. We are also bringing in monthly celebrity guests to host exclusive live trainings for this specific community. Once those 20 spots are filled, I am closing registration completely so we can focus entirely on our founders before reopening to the public.
The link to join will be shared right here on July 21st. I’ll be completely honest with you: I am both incredibly excited and nervous. I have taken everything I know and built 56 distinct modules containing over 25 hours of educational content.
Every single month, a portion of our proceeds at Mavy Wellness is donated directly to cancer patients to help them cover their treatments and medical bills so they can focus entirely on their healing journey. By joining this course, you are directly supporting that mission.
A massive new chapter starts next week, and I cannot wait to share it with you.
Get a Taste of the Course
To show you exactly what we’ve built, I’ve unlocked one of the core modules from the recovery curriculum for you to watch today for free. Check it out below to get a head start on your training.
Can’t watch the full 19-minute lesson right now? Jump straight to these key insights:
0:00 – Why your body never actually gets stronger inside the gym.
12:39 – The hidden plant-based recovery advantage.
15:10 – The exact structural shifts your biology needs after age 50.
I hope this deep dive into supercompensation gives you a massive breakthrough in how you view your training and your rest days. This is just a tiny fraction of the level of depth and structure we are bringing to the full curriculum.
I’m excited for this course to go live and to help transform many more lives. As a closing statement for the newsletter.
I invite you all to ask your questions below to reply to this email with questions so that I can serve you to the highest extent next Saturday. I appreciate you.
I hope you have a fantastic weekend and week ahead, and I look forward to hearing from you ☺️
Sincerely,
Maxime Sigouin
PS. If you are tired of training consistently without seeing your body composition change, let's look at your routine together. I opened up a few slots on our calendar this week for our community to map out a personalized strategy one-on-one. You can claim a spot right here → https://mavywellness.com
How exactly do we go about a maintenance phase when we have reached our goal in a weight loss phase? Let's say we are in our early 40s, male, 175-180lbs and wanna keep toned and slim look.