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Mavy Wellness

Plant-based strength, fat loss and longevity for people over 50. From Maxime Sigouin, founder of Mavy Wellness and host of the Forever Fit Podcast.

By Maxime Sigouin

Order a copy of my new book Forever Fit (#1 Bestseller) here - https://mavywellness.com/foreverfitbo...

In this live Q&A, I answer the fitness and nutrition questions we get most from adults over 50 who eat whole food plant-based. Whether you've never lifted a weight or you're working around sore knees, this one is for you.

Questions answered:
• I've never lifted weights. Where do I start?
• My knees, shoulders or back hurt. Can I still strength train?
• Do I need a gym, or can I get strong at home with a few dumbbells?
• How do I keep my bones strong as I get older?
• Why do beans and lentils make me bloated?
• I walk every day. Isn't that enough?
• Should I eat before or after my workout?
• How do I lose belly fat?
• How do I stay on track when I travel or eat out?
• My spouse isn't plant-based. How do I cook for both of us?

I go live every week. Drop your question in the comments and I may answer it next time.

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Join our Free Fit Vegan weekly newsletter: https://fitvegancoaching.com/newsletter

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode, I break down why nutrition alone is not enough if your goal is to look lean, strong, and healthy—especially after 50. Yes, eating in a calorie deficit can help you lose weight, but without strength training, you’re likely to lose muscle too and end up feeling “skinny fat.” We talk about how resistance training protects your muscle, strengthens your bones, and completely changes your body composition as you age. I also share how to combine a whole food, plant-based diet with the right training approach, plus a free resource to help you get started the right way.

In This Episode, We Cover:

[00:00–01:28] Why Weight Loss ≠ Body Transformation

[01:29–03:59] The “Skinny Fat” Trap: Nutrition Without Training

[04:00–07:07] Strength Training, Sarcopenia & Bone Health After 50

[07:08–10:58] How to Combine Plant-Based Nutrition + Training for Results

[10:59–14:42] Free Resources, Final Takeaways & Next Steps

Key Quotes

“ Training is the thing that will build your body. Nutrition is the thing that will reveal it” -Maxime.

“ I'm gonna share with you is why is it important to include some resistance training and strength training in your journey of wanting to improve your body composition in the journey of you trying to be a leaner, fitter, and better version of yourself.”-Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

She keeps getting calls from potential clients who say the same thing: “I just need nutrition coaching. I just want a meal plan to lose weight.”

And every time she tells me this, I’m like, “Did you explain that strength training is what makes the difference between looking lean versus looking soft?”

She’s like, “Yes, but we don’t have a specific podcast I can send them on this.”

So here we are.

If you’re reading this thinking you just need to dial in your nutrition to get the body you want, I’m going to challenge that assumption. Because I’ve seen what happens when people only focus on the food side of the equation.

They end up skinny fat.

Let me explain.

The Scale Lies (And You Know It)

Look, you can absolutely lose weight by fixing your nutrition. If you’re eating the standard American diet, processed food, meat, dairy, whatever, and you switch to whole food plant-based eating, you’ll drop some pounds.

Especially if you’re in a calorie deficit.

The scale will go down. You’ll feel accomplished. Maybe you’ll even fit into some old jeans.

But here’s what nobody tells you: you might not like what you see in the mirror.

Because losing weight and improving your body composition are two very different things.

I always say: Training builds your body. Nutrition reveals it.

Nutrition is only half the equation. And if you’ve never properly built your body, there’s nothing to reveal once you lose the weight.

What “Skinny Fat” Actually Means (And Why It Happens)

Most people over 50 have never taken the time to properly build their body through strength training.

Women especially. They grew up in an era where they were told, “Don’t lift weights. Do cardio. Do yoga. Do Pilates. That’s feminine exercise.”

So they spent decades doing everything except the one thing that would have built and preserved their muscle.

And now when they decide to lose weight by just changing their nutrition, this is what happens:

They eat whole food plant-based. They’re satiated with fiber and nutrients. They naturally eat fewer calories than before. The scale drops.

But when they look in the mirror? Soft. Mushy. No definition. No shape.

They’re lighter, sure. But they don’t look fit. They don’t feel strong.

That’s skinny fat. You lost the weight, but you didn’t build anything underneath.

I’ve seen it hundreds of times. Someone comes off a plant-based diet, loses 20 pounds, and goes, “I thought I’d look better than this.”

And I’m like, “You revealed your body. But you never built it.”

The Real Problem: Sarcopenia and Osteopenia

This goes deeper than just aesthetics though.

As you age, your body naturally loses muscle mass. It’s called sarcopenia. Your bones also weaken. That’s osteopenia, which can progress to osteoporosis.

Nutrition alone won’t fix this.

You need to put stress on your muscles to tell your body, “Hey, we need to keep this muscle. We need to build more.”

You need to put stress on your bones to tell them, “Hey, we need to stay strong. We can’t afford to get weaker.”

That only happens through resistance training. Strength training. Lifting weights, using bands, doing bodyweight exercises, whatever form of resistance you choose.

One of our clients, she’s 63, told me on a call: “My legs don’t feel as strong. I notice when I get up from a chair, I’m using my hands to push myself up. That’s a bad sign.”

She’s right. That is a bad sign.

And no meal plan is going to fix that. Only strength training will.

We have members in their 70s and 80s doing cycling trips that some of my friends in their 30s couldn’t handle. Why? Because they’ve been strength training for years.

That’s the power of actually building your body, not just losing weight.

“But I Just Want to Be Healthy”

I get it. Some people genuinely don’t care about aesthetics. They just want to be healthy.

And whole food plant-based eating is incredible for health. It reduces your risk of heart disease, diabetes, Alzheimer’s, cancer, all of it.

But here’s what’s wild: new studies show that strength training is also key for preventing dementia.

So if longevity is your goal, if quality of life is your goal, you still need both. Nutrition and training.

You can’t just eat your way to being strong. You can’t just eat your way to having healthy bones. You can’t just eat your way to being able to carry all your groceries in one trip or pick up your grandkids without your back hurting.

You have to train for that.

Why Our Clients Wish They Started Earlier

We’re primarily a fitness company that uses whole food plant-based nutrition as the foundation.

We’re not a nutrition company that happens to include some exercise.

And our clients, the ones in their 60s, 70s, 80s, they all say the same thing: “I wish I had started strength training decades ago.”

Because they’ve experienced what it’s like to actually build muscle in their 50s, 60s, 70s. They feel their bodies change. They feel themselves getting stronger.

They can climb stairs without holding the railing. They can get up from a chair without using their hands. They have energy that people 20 years younger don’t have.

And they realize how much easier life would have been if they’d built that foundation earlier.

But the next best time to start is now.

The Body Composition Equation

Body composition is simple: muscle and fat.

You want to build muscle. You want to lose fat.

If you just focus on losing fat through nutrition, you’ll get lighter. But you won’t look fit. You won’t be strong.

If you combine strength training with proper nutrition, you’ll build muscle while losing fat. That’s actual body recomposition.

That’s the difference between stepping on the scale and being lighter versus looking in the mirror and actually liking what you see.

And honestly? Looking good is a bonus. The real win is being able to live your life without limitations.

Being able to travel without worrying about keeping up. Being able to play with your grandkids without getting winded. Being able to do the things you love without your body holding you back.

That’s what strength training gives you.

How You Lose the Weight Is How You’ll Keep It Off

I always say this: how you lose the weight is how you’re going to keep it off.

If you sprint to lose weight, you’re going to have to sprint to keep it off.

If you take a sustainable approach, building muscle while losing fat, eating whole food plant-based, training consistently, you’ll be able to maintain that for life.

That’s what we focus on. Not quick fixes. Not 90-day challenges. Sustainable transformation.

I’d rather you take a nice walk while losing weight than sprint the whole way. Because I know you can maintain that walk for the rest of your life.

What If You Just Want Nutrition Coaching?

If you’re looking for just nutrition coaching, we’re not the right fit.

There are great organizations like nutritionstudies.org, the National Health Association, all the plant-based doctors out there who focus purely on nutrition.

But if you want to get fit, build muscle, combat sarcopenia and osteopenia, improve your body composition, and disease-proof your body through strength training and whole food plant-based nutrition, we’re the ones to talk to.

We’re a fitness company at our core. We specialize in helping people over 50 build the body they want while living longer and healthier through plant-based eating.

If that’s not your goal, that’s totally fine. But don’t expect to get the body you actually want by only focusing on half the equation.

The Bottom Line

Nutrition reveals your body. Training builds it.

You need both.

If you just focus on nutrition, you’ll be lighter. But you might not be stronger, leaner, or more capable.

If you combine strength training with whole food plant-based eating, you’ll build a body that actually performs the way you want it to while looking the way you want it to look.

And more importantly, you’ll extend the quality and duration of your life.

That’s what this is really about. Not just looking good. Living well.

So if you’ve been thinking you just need a meal plan to transform, I’m challenging you to reconsider.

Build your body. Then reveal it.

That’s how you get the results you actually want.

Want to learn more about sustainable body recomposition through strength training and whole food plant-based nutrition? Subscribe for weekly insights on building muscle, improving vitality, and extending your healthspan after 50.

If you’re ready to stop just losing weight and start actually building a fit, strong body, visit MavyWellness.com to see how we help professionals 45-75 achieve real, lasting transformation.

Watch the full video of our conversation here:

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Join our Free Fit Vegan weekly newsletter: https://fitvegancoaching.com/newsletter

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode of the Forever Fit Podcast by Mavy Wellness, Ivy and I sit down to reflect on the lessons that shaped our 2025—and the principles guiding us into 2026. We talk openly about embracing change, choosing discipline over motivation, setting stronger boundaries, and taking imperfect action even when things feel uncertain. We also share personal reflections on injuries, leadership, relationships, and the power of community and team. This is an honest conversation about growth, resilience, and building a life—and mission—that’s aligned for the long term.

[00:00–01:06] Welcome to the Forever Fit Podcast, Team Gratitude, Setting the Tone

[01:07–04:05] Lessons from 2025, Embracing Change and Adaptability

[04:06–06:03] Digital Detoxes and Creating Mental Space

[06:04–12:12] Boundaries, Saying No, and Avoiding Comparison

[12:13–22:56] Personal Goals, Community, Discipline Over Motivation

[22:57–31:20] Building a Strong Team, Leadership and Support Systems

[31:21–36:19] Vulnerability, Injuries, and Staying Resilient

[36:20–45:20] Relationships, Sacrifice, and Long-Term Thinking

[45:21–52:06] Imperfect Action, Consistency Over Perfection

[52:07–01:13:00] Looking Ahead to 2026, Final Reflections and Gratitude

Key Quotes

“Discipline beats motivation every day.” -Ivy.

“The only reason I can do a lot is because I have such an incredible team,”-Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Join our Free Fit Vegan weekly newsletter: https://fitvegancoaching.com/newsletter

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode of the Forever Fit Podcast, I sit down with Amy Rosen, a 66-year-old member of MAVY Wellness, to unpack her powerful transformation. 

Amy opens up about her past struggles with eating disorders, the pressure of a demanding executive career, and what finally helped her build strength, confidence, and consistency. We talk whole food, plant-based nutrition, overcoming food addiction, and how community, accountability, and self-commitment changed everything for her. This is an honest, inspiring conversation about redefining what’s possible at any age.

In This Episode, We Cover: 

[00:00–03:17] Amy’s Story Begins: Career, Identity & Early Struggles

[03:18–05:38] Healing From Eating Disorders & Rebuilding Trust With Food

[05:39–13:17] Transitioning to Plant-Based Living & Fitness

[13:18–18:18] Joining the Community & Early Wins

[18:19–25:15] Consistency, Strength Gains & Confidence

[25:16–31:39] Athletic Performance, Pickleball & Staying Active

[31:40–36:02] Recovery, Sleep & Sustainable Progress

[36:03–40:18] Food Addiction, Temptation & Mental Tools

[40:19–48:04] Accountability, Self-Talk & Personal Ownership

[48:05–55:54] Joy in Training, Nutrition & Community Support

[55:55–01:07:25] Identity Shift, Final Reflections & Advice for Anyone Starting

Key Quotes

“ It takes effort to become effortless at any point.” -Amy.

“We're never gonna scream at you for going off track.”-Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Want to lose your next 3–5 lbs the sustainable way? Join my free 6-day email series where I break down exactly how to structure your workouts, nutrition, and habits if you are a plant-based eater over 50. 👉 Sign up here to get the first lesson instantly: https://fitvegancoaching.com/newsletter

Pre-Order a copy of my new book Forever Fit here - https://foreverfitbook.com

Apply for Coaching here: https://book.fitvegancoaching.com/yt

Follow me on Instagram: https://www.instagram.com/maximesigouin_/

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code MAVY15 to save 15% off any one time order and use code MAVY20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode, Ivy and I share one of the biggest updates in our journey—the evolution of Fit Vegan Coaching into MAVY Wellness. We talk about why the original name began to feel limiting, what this rebrand represents, and how it allows us to expand our impact through a more holistic approach to health.

We also dive into what’s ahead, including the launch of my book Forever Fit, future projects we’re building toward, and the legacy we want MAVY Wellness to create. This is a real conversation about growth, alignment, and having the courage to evolve.

In This Episode, We Cover:

[00:00–04:30] The Big Announcement, Why We’re Rebranding, Introducing MAVY Wellness

[04:31–12:33] The Journey of Fit Vegan Coaching, Lessons Learned, Long-Term Health Vision

[12:34–25:33] Mindset, Sustainability, Innovation in Plant-Based Fitness

[25:34–32:11] Moving Beyond the “Vegan” Label, Client Feedback, Fears and Challenges of Rebranding

[32:12–37:40] The Vision for MAVY Wellness, Ecosystem Expansion, Skincare and Future Projects

[37:41–48:41] Legacy, Community Engagement, Long-Term Impact, Final Thoughts

Key Quotes

“It blossomed, and took its own identity into helping others and creating a mission,” -Ivy.

“To me it’s a representation of what our brand has evolved to be more holistic at this point.”-Maxime.

My name is Maxime Sigouin, and I'm the founder of Fit Vegan Coaching, a company that has helped over 1,100 + whole food plant-based enthusiast over 50 transform their body composition and strengthen their bones while building lean muscle..

After losing my grandfather and ex-fiancée to breast cancer, I've embarked on this mission to help 10,000 people get lean, thrive, and disease-proof their bodies on plants by 2033 and 1 million by 2050.

Big Announcements for 2025: New Book, Coaching Upgrades & Our Health Journey| The Maxime Sigouin Podcast Ep. #418

Want to lose your next 3–5 lbs the sustainable way? Join my free 6-day email series where I break down exactly how to structure your workouts, nutrition, and habits if you are a plant-based eater over 50. 👉 Sign up here to get the first lesson instantly: https://fitvegancoaching.com/newsletter

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode, Ivy and I sit down to share some big updates—my new book launching January 12, what we learned from doing a full digital detox, and how our time at high altitude in Breckenridge shifted our perspective on health and performance. We talk travel, future plans, and staying committed to your goals through the holidays. We also break down our new Three Elite Coaching Team model, Ivy’s role as co-owner of Fit Vegan, and a few exciting projects coming in 2026. It’s a fun, honest conversation about growth, leadership, and building a life that aligns with your values.

In This Episode, We Cover: 

[00:00–12:19] Digital Detox Takeaways, Relationship Growth, Year-End Reflections

[12:20–35:47] Personal and Professional Feedback, Evolving Style and Identity

[35:48–47:34] Dressing With Intention, Leadership Shifts, Aspen Realizations

[47:35–01:09:39] Fitness, Coachability, Holiday Health Strategies

[01:09:40–01:18:32] Plans for 2026, Travel Lessons, Final Thoughts and Wrap-Up

Join Chuck’s new Newsletter: https://chuckcarroll.com 

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Join our Free Fit Vegan weekly newsletter: https://fitvegancoaching.com/newsletter

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In today’s episode of The Maxime Sigouin Podcast, Chuck returns to share an update on his health journey as he prepares for a hopeful next step—a hiatal hernia surgery at the Mayo Clinic that could finally bring major relief. We talk about managing stress, staying grounded through uncertainty, and the power of real data and a whole food plant-based lifestyle when you’re trying to heal. We also touch on community, self-care, and what it really takes to stay resilient through setbacks.

In This Episode, We Cover: 

[00:00–12:04] Chuck’s Current Health Update, Gym Progress, And Personal Reflections

[12:05–28:44] Preparing For Surgery, Medical Insights, Weight-Loss Conversations, And Dealing With Negativity

[28:45–39:44] The Real Benefits Of A Whole Food Plant-Based Lifestyle, Cooking, And Building Enjoyable Meals

[39:45–44:18] New Newsletter Launch, Community Updates, And Closing Thoughts

Key Quotes

“You make the most out of what you possibly can.” -Chuck.

“Eating plan base is not a miracle solution that will solve all your problems, but it will greatly reduce your risk of dealing with some of those issues..”-Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Join our Free Fit Vegan weekly newsletter: https://fitvegancoaching.com/newsletter

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In today’s episode of The Maxime Sigouin Podcast, I’m joined by Coach Nick for a powerful deep dive into one of the most important topics for anyone over 50: building strength to fight muscle loss, protect your bones, and extend your healthspan. Nick brings his background in fitness and sports psychology to break down exactly why strength training becomes non-negotiable as we age — and how the right structure, progression, and mindset can help you stay strong, capable, and independent for decades to come.

We cover everything from sarcopenia and osteoporosis to neurological priming, work capacity, and the mental benefits of training with intention. If you want to future-proof your body, boost your confidence, and understand the science behind staying strong at any age, this episode is a must-listen.

In This Episode, We Cover: 

[00:00–13:53] Meet Coach Nick And Explore His Background, Why Strength Training Is Essential As We Age, And How It Combats Sarcopenia And Osteoporosis.

[13:54–29:03] Breaking Down Progressive Overload, Starting Strength Training At Any Age, And Finding Motivation Through Joy And Consistency.

[29:04–32:57] How Neurological Priming, Work Capacity, And Motor Unit Recruitment Sharpen Both Physical And Cognitive Performance.

[32:58–54:50] Building Sustainable Work Capacity, Understanding Supercompensation, And Practical Guidance For Beginners Entering Strength Training.

[54:51–57:08] Real-World Benefits Of Strength Training And How To Confidently Take The First Step Toward Lifelong Strength.

Key Quotes

“Having a structured program — or a coach who helps you understand the process — makes a huge difference. It’s what allows you to create long-term benefits and truly mitigate sarcopenia.” -Nick.

“Sarcopenia is the natural loss of lean muscle tissue that occurs with age, and osteoporosis is the gradual weakening of your bones as you get older.”-Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

What’s really stopping you from seeing the results you want? Take the body recomposition assessment to uncover your roadmap to a stronger, leaner you: https://bodyrecompquiz.com

Join our Free Fit Vegan weekly newsletter: https://fit-vegan-coaching.kit.com/newsletter

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode of The Maxime Sigouin Podcast, I break down our biggest event of the year—our Black Friday upgrade—and why it’s really about more than discounts. This is a conversation about commitment, ownership, and stepping into the version of yourself you know you’re capable of becoming.

I also share what truly drives sustainable transformation after 50, from lowering body fat and building strength to eating a whole food plant-based diet and upgrading your daily habits. If you're ready to level up your health and lifestyle, this episode gives you the clarity and push you need.

In This Episode, We Cover: 

[00:00–05:50] Black Friday Announcement And Program Upgrades

[05:51–09:32] The Power Of Commitment And Accountability

[09:33–15:53] Building Sustainable Habits For Long-Term Success

[15:54–25:25] Rewriting Your Personal Operating System

[25:26–27:31] Final Message And Next Steps

Key Quotes

“Your coach sometimes will want it more than you do. Your coach will be there to support you, to hold you accountable, to cheer for you, to help you get back up when you trip and you fall." -Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Apply for Coaching here: https://book.fitvegancoaching.com/yt

Follow me on Instagram:  https://www.instagram.com/maximesigouin_/

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

My name is Maxime Sigouin, and I'm the founder of Fit Vegan Coaching, a company that has helped over 1,100 + whole food plant-based enthusiast over 50 transform their body composition and strengthen their bones while building lean muscle..

After losing my grandfather and ex-fiancée to breast cancer, I've embarked on this mission to help 10,000 people get lean, thrive, and disease-proof their bodies on plants by 2033 and 1 million by 2050!

In this episode of The Maxime Sigouin Podcast, I sit down with Tanya who is sharing her incredible transformation story. She opens up about navigating leaky gut, Lyme disease, and severe food sensitivities, and how shifting to a holistic, whole-food, plant-based lifestyle helped her rebuild her health and strength. We talk about her experience inside Fit Vegan Coaching, the mindset shifts she made, the tools that helped her gain muscle, and the power of a supportive community. Tanya also shares her plans for a plant-based café and how she hopes to inspire others through her journey. This is a powerful reminder that healing and strength are possible at any age.

In This Episode, We Cover:

[00:00–15:35] Tanya’s Health Journey, Food Sensitivities, And The Dream Of Opening A Plant-Based Café.

[15:36–24:23] Vegan Cruise Experience And Stepping Confidently Into Strength Training.

[24:24–41:00] Joining Fit Vegan, Overcoming Wrist Pain, And Upgrading Her Workout Approach.

[41:01–58:59] Strength Training Breakthroughs And Nutrition Lessons On A Plant-Based Lifestyle.

[59:00–01:08:46] Community Support, Daily Nutrition Challenges, Blood Sugar Basics, And Fat Intake.

[01:08:47–01:18:31] Expert Insights, Reverse Dieting, Sustainable Habits, And Adapting Through Obstacles.

[01:18:32–01:41:12] Why Customization Matters, The Value Of Coaching, And Tanya’s Future Goals.

Key Quotes

“People definitely need to take care of their health, even if it's just walking and eating whole food plant-based." -Maxime.

"I don't ever get discouraged. I just am like, okay, this is another hurdle. This is another thing my body is learning."-Tanya.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Apply for Coaching here: https://book.fitvegancoaching.com/yt

Follow me on Instagram:  https://www.instagram.com/maximesigouin_/

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

My name is Maxime Sigouin, and I'm the founder of Fit Vegan Coaching, a company that has helped over 1,100 + whole food plant-based enthusiast over 50 transform their body composition and strengthen their bones while building lean muscle..

After losing my grandfather and ex-fiancée to breast cancer, I've embarked on this mission to help 10,000 people get lean, thrive, and disease-proof their bodies on plants by 2033 and 1 million by 2050!

In this episode of The Maxime Sigouin Podcast, I’m joined by Dr. Faraz Harsini, a biomedical scientist and one of the leading voices in the plant-based longevity space. We dive into the science of disease-proofing your body, what doctors aren’t taught about nutrition, and how simple dietary shifts can dramatically reduce your risk of chronic illness.

We also tackle soy myths, the dairy industry, sustainable proteins, and what it really means to take ownership of your long-term health. If you care about living longer, stronger, and with purpose — you’re going to love this conversation.

In This Episode, We Cover: 

[00:00–14:55] Dr. Harsini’s Vegan Journey + Cancer Research Insights.

[14:56–25:09] Why Nutrition Must Become Foundational In Healthcare.

[25:10–39:48] Busting Soy And Dairy Myths For Disease Prevention.

[39:49–52:44] Lifestyle Habits That Drive True Longevity.

[52:45–1:08:12] How To Take Action And Support A Healthier Future.

Key Quotes

“I can tell that you have a big heart and a passion for this space." -Maxime.

"Walk around and ask all these doctors, at what point did you learn about the benefits of a plant-based diet? And they would say like, yeah, I was in my forties and fifties, or in my second residency… And that's too late."-Dr. Faraz.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Join our Free Fit Vegan weekly newsletter: https://fit-vegan-coaching.kit.com/newsletter

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this solo episode, I share some exciting updates about the next evolution of our coaching model — one that gives clients even more expert support for nutrition, training, and accountability. I also talk about my recent trip to Breckenridge, Colorado, where I unplugged for a much-needed digital detox, trained at high altitude, and reflected on what balance truly means. From finding plant-based meals while traveling to learning how to enjoy life without losing progress, this episode is all about building health that fits your lifestyle — not the other way around.

[00:00–08:47] Big Announcement: A New Era of Coaching — How We’re Elevating the Client Experience

[08:48–11:34] Digital Detox & Personal Growth: Lessons from Breckenridge and Finding Clarity Offline

[11:35–22:15] Plant-Based Dining Adventures: Navigating Fine Dining and Staying True to Your Values

[22:16–28:35] Healthy Travel Strategies: Staying Fit, Balanced, and Present on the Road

Key Quotes

“We know that if those plans are created and you stick to them, you'll get incredible results. That tends to be most people's challenges, which is why I decided to bring on an additional team member to be solely dedicated to accountability." -Maxime.

"I think a lot more of those people are transitioning to focusing on their health because at the end of the day, that's the only thing you have."-Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Join our Free Fit Vegan weekly newsletter: https://fit-vegan-coaching.kit.com/newsletter

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode of The Maxime Sigouin Podcast, I sit down with Alexander Hays, one of the newest coaches joining the Fit Vegan family. Alex has an incredible story — from being an overweight, homeschooled teen to becoming a passionate advocate for health, mindset, and plant-based living. We talk about the challenges that shaped his journey, how family struggles inspired growth, and how martial arts and Tony Robbins’ teachings helped him build discipline and confidence. This conversation is all about the power of consistency, community, and self-compassion — and how those principles can transform not just your body, but your entire life.

In This Episode, We Cover: 

[00:00–10:22] Meet Coach Alex — Early Life, Family Challenges, and Tony Robbins’ Influence.

[10:23–21:45] Discovering Fitness and Embracing a Plant-Based Lifestyle.

[21:46–41:32] Growth Through Family and Coaching — Finding Purpose and Passion.

[41:33–51:06] Mindset, Compassion, and the Human Side of Coaching.

[51:07–01:19:17] Lessons from Martial Arts — Perseverance, Effort, and True Strength.

Key Quotes

“We have a common starting point of getting into the work of Tony Robbins, and I know you have a really cool story about that!" -Maxime.

"That's what made me really understand the power of somebody giving you a sense of belonging."-Coach Alex.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Join our Free Fit Vegan weekly newsletter: https://fit-vegan-coaching.kit.com/newsletter

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

In this episode of the Maxime Sigouin Podcast, Coach Nick sits down with Paul Lawrence, an 81-year-old powerhouse whose story redefines what it means to age with strength and purpose. After cycling across America twice in his seventies, Paul faced the challenge of muscle loss, known as sarcopenia, and chose to fight back through structured training and a whole food, plant-based lifestyle. A survivor of four minor strokes and over 30 years sober, Paul shares how consistency, service, and mindfulness have shaped his life today. From Qigong to caregiving, his story is a powerful reminder that it’s never too late to rebuild your body, reclaim your vitality, and live with intention

In This Episode, We Cover: 

[00:00–08:26] Meet Paul Lawrence: A powerhouse redefining aging, transitioning to a plant-based lifestyle, and cycling across America—twice.

[08:27–27:53] Building Strength and Purpose: Paul’s experience with the Fit Vegan Program, his Qigong practice, spiritual growth, and overcoming life’s challenges through discipline and mindset.

[27:54–41:46] The Power of Consistency: How daily routines, sobriety, and strength training transformed Paul’s health and outlook on life.

[41:47–52:23] Caregiving, Service, and Gratitude: Paul’s reflections on supporting his wife, finding balance between service and self-care, and his closing insights on living with resilience and purpose.

Key Quotes

“When I turned 80, I decided that I would do 80 kilometers a day for 80 consecutive days, to celebrate my 80th birthday." -Paul.

"We want your strength training to support your cycling."-Coach Nick.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Try out the Superfood Adaptogenic Protein Blend from Nutrigazm. Use the code FitVegan15 to save 15% off any one time order and use code FitVegan20 to save 20% off all subscription orders over at www.nutrigazm.com

The Qigong classes are every Tuesday and Thursday for 1 hour starting at 3:30 eastern time. No experience necessary and it’s free!

Zoom code is 881 9005 3793

Password. qigong

The nonprofit organization I ride to raise money for so they can run the operation and give I the produce to food banks is Grow a Row. They provide 139,000 meals a day. If you lined those folks side by side it would be a line 26 miles long. To model that, I am cycling 26 miles a day for the 16 week growing season which is a total of 2912 miles. for more information or to donate, their website is americasgrowarow.org"

https://www.holdenqigong.com/teacher-directory/paul-lawrence

Join our Free Fit Vegan weekly newsletter: https://fit-vegan-coaching.kit.com/newsletter

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

In this episode of the Maxime Sigouin Podcast, Ivy and I open up about the challenges and lessons we’ve faced recently — from my recovery after injuries to how we’ve both adapted our fitness routines and mindset. We talk about the importance of resilience, caregiving, and showing up for yourself (and your partner) even when life gets tough. We also share updates on our travels, upcoming projects, and the habits that continue to keep us grounded and healthy. This conversation is an honest reflection on growth, connection, and the balance between health, love, and purpose.

In This Episode, We Cover: 

[00:00–14:08] Overcoming Injuries and Staying Resilient. Ivy’s Fitness Journey and Discovering Pole Dancing.

[14:09–32:34] Navigating Caregiving and Role Reversal. Insights from the ICNM Conference and Fitness Workshop.

[32:35–44:45] Personal Growth and Redefining Identity. Style Transformation and Deep Reflections on Change.

[44:46–55:48] Finding Meaning in Everyday Life. Cooking Videos, Recipe Creations, and Building Strength Together.

[55:49–01:20:01] Travel Adventures and Future Plans. Staying Consistent with Health and Fitness on the Road.

[01:20:02–01:24:43] Caregiving, Boundaries, and Self-Care. Final Reflections and Podcast Wrap-Up.

Key Quotes

“If you could prevent injuries and just remain healthy for the rest of your life and do everything you can to actually, you know, preserve your health, then that's great for everybody, for the family, you know, you can live your life even better and with quality." -Ivy

"It's selfish to not take care of you. Right. And it's selfless to exercise and eat healthy because if you get sick. Your partner or the people that you love have to take care of you and they have to see you suffer."-Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Ali’s Youtube Chanel: https://www.youtube.com/channel/UCGrQa7v7G9e2m61DAT6UKKA

Ali’s podcast: https://www.plantwhys.com/podcasts/eat-meat-sparingly-a-word-of-wisdom-podcast

Website: https://www.plantwhys.com/

Recipe blog: https://www.plantwhys.com/blog

Join our Free Fit Vegan weekly newsletter: https://fit-vegan-coaching.kit.com/newsletter

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

In this episode of the Maxime Sigouin Podcast, I sit down with Alisia Essig, creator of the YouTube channel Plant Wise. After her husband’s stroke and her dad’s sudden heart attack, Ali dove deep into plant-based nutrition to protect her family’s health. She shares the challenges and wins of making the switch, along with practical tips for staying consistent—like quick recipes, getting enough protein, and finding balance with exercise as we age. Ali also talks about her new podcast Eat Meat Sparingly, inspired by her faith, and the mindset shifts that helped her turn hardship into purpose.

In This Episode, We Cover: 

[00:00–06:26] Meet Alisia Essig: From Family Health Scares to a Plant-Based Mission.

[06:27–33:49] Embracing Plant-Based Eating, Launching Plant Wise, and Sharing Recipes That Inspire.

[33:50–40:42] Getting Enough Protein on a Plant-Based Diet, The Role of Strength Training, and Overcoming Health Challenges.

[40:43–51:24] From Pilates to Strength Training, Why Protein Matters for Women, Shifting Goals from Aesthetics to Strength, and Avoiding Common Pitfalls.

[51:25–01:04:45] Finding Balance with a Flexitarian Approach, Supplements vs. Medications, Key Takeaways from How Not to Die, and Prioritizing Rest, Family, and Health.

[01:04:46–01:09:33] The Power of Asking for Help, Final Reflections, and Closing Thoughts.

Key Quotes

“There's no genetic history, there's no heart arrhythmia. There really was no explanation, and they said because he has had one stroke, he's actually likely to have another stroke in the future. So you really do need to take following a heart healthy diet more seriously. And what is a heart healthy diet?" -Ali.

"People over-complicate the process of preparing food because they're trying to hit every single little vitamin and mineral inside of one meal and they just think it seems like a science experiment for them to be able to hit everything in one meal when they start."-Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Join our Free Fit Vegan weekly newsletter: https://fit-vegan-coaching.kit.com/newsletter

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

In this episode of the Maxime Sigouin Podcast, Coach Sarah sits down with Selin, one of our clients, to share her inspiring transformation. From navigating postpartum challenges and the pressures of diet culture to facing an autoimmune diagnosis and perimenopause, Selin opens up about the obstacles she’s overcome and the mindset shifts that made all the difference. She also highlights the power of community support, focusing on long-term health over short-term fixes, and finding peace in both body and mind. This is a powerful story of resilience, growth, and lasting health through a whole food, plant-based lifestyle.

In This Episode, We Cover: 

[00:00–07:19] Selin’s Fitness Journey and Plant-Based Lifestyle.

[07:20–12:37] Family Support and Overcoming Challenges.

[12:38–23:10] Sustainable Habits, Meal Planning, and Mindful Eating.

[23:11–27:13] Training, Accountability, and Balancing Workouts with Daily Life.

[27:14–42:51] Going Solo, Returning to the Program, and the Power of Community.

[42:52–44:34] Encouragement for Moms and Final Thoughts.

Key Quotes

“Yes. I'm watching your workouts. Yes. I'm making sure you're lifting. Yes. I'm making sure you're getting your check-in form, but you are like, you're doing all the heavy lifting." -Coach Sarah.

"Don't get discouraged if you don't see change right away. 'cause change is happening."-Selin.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW

Join our Free Fit Vegan weekly newsletter: https://fit-vegan-coaching.kit.com/newsletter

Interested in working with our world class team, Book your application call here: http://book.fitvegancoaching.com/podcast

In this episode, I share some exciting news — we’re rebranding to The Maxime Sigouin Podcast. The mission remains the same: helping you live your healthiest life with a plant-based lifestyle, while expanding into key areas of wellness including mindset, better recovery, fitness, stress management and more. I’m grateful for your support and excited for what’s ahead!

In This Episode, We Cover: 

[00:00–04:31] Big Announcement: Why the Podcast is Changing Its Name.

[04:32–08:39] Expanding the Mission: My Journey, Lessons, and Inspirations.

[08:40–15:25] What’s Next: Future Plans and the Vision for Rebranding.

[15:25–17:46] Closing Thoughts: Gratitude and Exciting Things Ahead.

Key Quotes

“There's certain habits and disciplines and behaviors and systems that need to be built for your life to allow you to be successful in that area and willingly taking on the aspect of wanting to improve your body composition, of wanting to be healthier. Forces you to confront some of these things so that you can remove those barriers that were preventing you from being fit and healthy." -Maxime.

"So to me, fitness and nutrition, I've always said, is the foundation upon which you can live an incredible life.."-Maxime.

My name is Maxime Sigouin. I am the founder of Fit Vegan Coaching and Empire Builders Agency. I have a passion for serving and helping people live to their fullest potential.

Book Your FREE Consultation Call Here: http://book.fitvegancoaching.com/podcast

- Follow me on Instagram: https://www.instagram.com/maximesigouinofficial/

- Join our FREE Fit Vegan Community: www.freefitvegancommunity.com

- Youtube Channel : https://linktw.in/AyNrSW